【N.J】 Brewery passport program aims to bring new customers to Hunterdon County craft breweries – New Jersey News

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The Hunterdon Beer Trail (hunterdonbeertrail.com) recently launched its third seasonal (Summer/Fall) Brewery Passport promotion.

“People are discovering our little brewery because of the passports – we are meeting new customers from all over the state, and we’re excited to introduce them to our beers,” said Adam Juncosa, co-owner of the Stockton microbrewery Odd Bird Brewing.

“People love the passports. Some couples have told us they visit a different brewery each weekend, and make a day of it exploring each town, explained Braun Kiess co-owner of Readington Brewery and Hop Farm.

The Brewery Passport is a seasonal promotion which invites guests to visit each of the seven Hunterdon County craft breweries on the “beer trail” over a few weeks, get their passport stamped, and be awarded with a commemorative glass. The passports contain facts about each brewery, a space for each stamp, and a QR code which links to the daily beer menu at each location.

“Some folks are really into the collectible glasses while others gather a group of friends or co-workers and visit a different brewery each week. The serious craft brew folks ask a lot of questions and love to sample – we love meeting them all,” Kiess added.

The promotion is sponsored by the Hunterdon Beer Trail, a partnership between local brewers and the Hunterdon County Department of Economic Development & Tourism. Launched in 2021, Hunterdon Beer Trail is an online guide to Hunterdon County’s seven craft breweries including maps, tap lists, and special events.

The Hunterdon Beer Trail is comprised of Odd Bird Brewing, Lone Eagle Brewing in Flemington, Conclave Brewing in Raritan Township, Highrail Brewing in High Bridge, Descendants Brewing Company at the Old Ship Inn in Milford, Sunken Silo Brew Works in Lebanon, and Readington Brewery & Hop Farm in Readington.

“This program is a great fit with our new tourism initiative – explorehunterdonnj.com. Passports encourage people to explore our county, including our breweries, but also our countryside, vineyards, farms and historic towns,” said Marc Saluk, director of the Hunterdon County Department of Economic Development & Tourism.

This Fall, each brewery will create “Trail Mix 2″ in a friendly brewing challenge that began with the release of the Winter passport. For this challenge, the brewers will begin with the same base recipe, then add their own unique flavor(s) and spin to create something that inspires their brewery. “We all had so much fun with the first Trail Mix, and the beer fans really enjoyed it,” said Bob King, coowner of Lone Eagle Brewing in Flemington.

The Trail Mix 2 brews will be available in late Fall.

Program details:

  • Summer/Fall 2022 Brewery Passports can be picked up participating Hunterdon County craft breweries during regular business hours.
  • Passports will be given out through December, or while supplies last.
  • To complete the passport and earn a prize, visit each of the seven breweries and get the passport stamped.
  • Redeem passports and pick up your collectible glass at any of the seven participating breweries by Dec. 31.

News and updates from the Hunterdon Beer Trail are available by signing up for the monthly email newsletter on hunterdonbeetrail.com, or by following on social media.

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